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Overview
Acquisition
Engagement
Audience
Retention
Traffic Sources
Search Console
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Compare previous period Last 7 Days
Comparing current period vs previous period
Total Users
New Users
Sessions
Page Views
Engaged Sessions
Bounce Rate
Avg Session Duration
Total Users — Over Time
Daily user trend for selected period
Device Breakdown
Sessions by device type
Top Landing Pages
Most visited pages this period
Traffic by Source
Where your visitors come from
Total Users
New Users
Sessions
Performance Over Time — By Source
Daily sessions for top sources
Sessions by Source
Top traffic sources
Source / Medium Summary
First user source breakdown with total users
Total Users
Key Events
Avg Session Duration
Top Performing Pages — Over Time
User activity by page
Top Conversions
Key events by type
Key Events Trend
Daily key events over time
Peak Hours
Sessions by hour and day of week — darker = more sessions
City Wise Traffic
Top cities by total users
Device Distribution
Desktop vs Mobile vs Tablet
Countries
Top 10 by users
Language Distribution
Top languages
Browser / Tech
Top browsers by sessions
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Active Users (28 day)
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Active Users (7 day)
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Active Users (1 day)
Active Users Over Time
Daily active user counts
28-day active
7-day active
1-day active
Day-wise Traffic by Channel
Daily sessions split by Organic Search, Paid Search, Direct, Referral & other channels
Channel Breakdown
Sessions, users and engagement by channel for selected period
Total Clicks
Impressions
Average CTR
Avg Position
Lower = better
Search Console Clicks & Impressions Trend
Daily clicks and impressions from Google Search
Clicks
Impressions
Top Keywords
Keywords driving the most clicks from Google Search